“Why Management Pays” James Rogers will be speaking on “Why Management Pays.” James resides in Twin Falls, Idaho and is the General Manager of the Winecup Gamble Ranch, the legendary million-acre land holding in northeast Nevada. Prior to joining the team at the Winecup, James was a Principal Partner in a Wyoming based real estate brokerage firm located 70 miles south of Jackson Hole. His 12-year stint in the real estate business provided James with acquaintances from all over the world and in 2009 he began a private consulting business to assist large ranch owners in many aspects of their operations. Through this venture James was introduced to the accounting firm that handled the Fireman Family assets which eventually led to his involvement of managing their ranch property. James has been passionate about the cattle industry since he was 14 years old when his father helped him start a herd of registered Angus cattle. Although his original interest and education was in cattle genetics and animal production, James has since turned his attention to the land and people. James has a personal mission of building teams of people which can regenerate the landscape 1 million acres at a time. His professional associations include membership and board position with the Western Land Owners Alliance, member of Stewardship Alliance of Northeast Elko, member of Nevada’s Results Oriented Grazing for Ecological Resilience and member of the Society for Range Management. James has been married 24 years to Andrea, and they have grown their family to include 4 beautiful children. He enjoys hunting, mountain climbing, fly-fishing and visiting ranching operations around the world. Past Conservation Award winners will be saluted during the reception.